Nike Lo-Dash Skateboard

Skateboarding is all about freedom—until you’re off the board. Traditional skateboards can be bulky, inconvenient to carry, and difficult to store, making them less practical for everyday commuting. The Nike Lo-Dash Skateboard is designed to solve this problem, blending Nike’s innovative material technology with a sleek, compact, and transportable design.

LO-DASH | 2024 | Electric Skateboard

Tired of carrying heavy bags while commuting daily?

Introducing LO-DASH, a product designed to simplify the way urban dwellers transport groceries while skateboarding. Blending functionality with a sleek aesthetic, LO-DASH offers a seamless transition from shopping to commuting.The product integrates a secure, ergonomic carrying system that attaches effortlessly to a skateboard, allowing users to safely balance groceries without compromising movement or style. Built with lightweight, durable materials, LO-DASH ensures groceries remain stable during the ride, making it an ideal solution for skaters looking to streamline their daily routines.

Insights:

Pain point:

Design Challenges for Skateboard Grocery Transport:

Stability & Balance: Heavy or uneven loads can make it hard to stay balanced.
Weight Distribution: Poor balance affects control and maneuverability.
Attachment Security: Bags must be securely fixed and not interfere with riding.
Accessibility: Groceries should be reachable without dismounting often.
Weather Protection: Storage must shield items from rain and sun.
Space Constraints: Storage should fit without affecting how the board rides.
Durability: Materials must handle both skating wear and grocery weight.

Product Brief 6 Words

Compact board, smooth ride, easy errands.

Existing Products:

Functionality:
The skateboard includes built-in storage, combining transport and carrying capacity—great for urban errands.

Convenience:
An upright storage compartment that’s easy to access makes quick shopping trips more practical.

Stability:
A wide front wheel design supports better balance, especially when carrying groceries or other items.

Safety:
Handlebars and a braking system may be included to improve control while riding with a load.

Issues:

Storage Capacity:
The compartment appears roomy and can likely hold a useful amount of groceries. However, its actual capacity and weight limit should be tested to ensure it meets daily needs without affecting ride quality.

Weight & Portability:
The added storage may increase the skateboard's weight and affect how easy it is to carry when not in use. This balance needs careful consideration to maintain portability.

Aesthetic Strategy | Color / Material / Finish

User Journey

User: Alex, 28

Occupation: Urban Professional
Location: City Center
Mode of Transportation: Skateboard

User: Alex, 28

Occupation: Urban Professional
Location: City Center
Mode of Transportation: Skateboard

Morning Routine

Alex leaves for work on a skateboard.
Enjoys a smooth, breezy ride through city streets, thanks to the wide front wheels and stable design.

Daily Commute

Efficient and fast ride to the office.
Skateboard provides agility in traffic and crowded areas.

Grocery Shopping

After work, Alex heads to the store.
Parks the skateboard outside the entrance.
Uses the upright, attached storage cart to hold groceries—easy to load and secure.

Skateboard Ride Home

Rides home with groceries safely stored.
The integrated cart keeps items protected and portable.

Design Criteria / Final Goals

Cater to a Diverse User Base
Design for a wide range of users—from urban commuters to outdoor enthusiasts—ensuring accessibility and broad appeal.
Ensure Safety and Reliability
Prioritize a stable ride with durable materials, secure attachments, and effective braking systems.
Uphold Nike’s Brand Values
Incorporate cutting-edge tech, premium materials, and a sleek, modern aesthetic to align with Nike’s identity in both form and function.